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Personalisation vs Customisation: What's the difference, and why is it important?

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Posted: October 30, 2018
Category: custom
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It’s time we all got a little personal. Did you know, that a personalised customer experience helps build deeper, long-term relationships?

Sounds pretty good right? That’s why custom products are at the heart of what The Apron Studio does. We want you to be able to build stronger relationships with your clients.

So, first things first, what’s the difference between personalisation and customisation? People use the two words interchangeably, but there is a subtle difference.

Personalisation is a means of meeting a customer’s needs more effectively, whereas, customisation is when a customer explicitly states their needs to the business.

Both are important when it comes to fostering brand loyalty.

Research by Segment has found that  44 per cent of consumers said they would likely become repeat buyers after a personalised experience. 40 per cent of consumers also said they have purchased something more expensive than they originally planned because their experience was personalised.

Now, when it comes to a personalised shopping experience, much ado is made about calling customers by their first name and making recommendations on their personal interests; while this is important, there is on aspect that is being neglected.

How you market your brand, and that’s where we come in.



What The Apron Studio Brings To The Table

Custom workwear drives brand loyalty and helps to build a personalised experience. It’s true what they say; the devil is in the details.


CUSTOM COLOUR STRAPS FOR NECK AND WAIST TIES


 

J.D. Power and Associates, a global market research agency, has found that people overwhelmingly prefer to deal with someone wearing a uniform. With a uniform comes a whole range of positive associations - these include; trust, strong work ethic and confidence. The study also found that people tend to expect a better product from uniformed staff, especially from people employed in the service, hospitality and food service sectors.

Whether you work in a restaurant, bar, florist or hairdresser – you need to advertise your brand through a custom uniform that drills both your branding and your business aesthetic home. The easiest, and most natural way to do this, is via a bespoke apron or via your very own chefs jacket.

Now, whatever you do and whatever industry you’re in, you want to be sure you stand out with workwear that reflects your brand identity and most importantly, is functional.

Everything we do at The Apron Studio is customised from A-Z.  From fabric, thread, pocket options, hardware, size, and colour can be tailored to suit your needs. We can do simple customisations or up the ante. If you have a special event we can even create a totally unique look just for that venue - the only limit is your creativity.

What about leather? Is that something you've been contemplating? Well, you've come to the right place...


Custom Made Leather Waist apron with bold embroidery


What’s more, all of our products are proudly Made in Australia. Because everything is made right here in our workshop we have total control over workmanship, delivery and quality control. We also believe in competitive pricing to keep our range affordable. So, while you’re catering to your customers’ needs, you can also rest easy knowing that you’ve also supported our fair nation’s economy. What’s not to love about that..

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TAS HQ

Studio B, Unit 9 / 36 O’Riordan Street, Alexandria 2015
02 8006 1155
info@theapronstudio.com.au
Monday – Friday 9.30am – 4.30pm
Closed Saturday & Sunday
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